ZERO ZONE

12 MONTHS / 3 YEARS

Roadmap

From three-week preparation to campaign, delivery, growth, and the next proof.

12 MONTH PLAN

Five execution phases

01prep

Phase 1: Kickstarter Prep

Day -21 to Day 0

  • Lock English pitch, reward costs, campaign page, and visual briefs.
  • Prepare email list, Discord, pre-launch followers, and investor one-pager.
  • Go / No-Go requires hero visual, reward economics, and disclosure notes.
02live

Phase 2: Campaign Live

30-day campaign

  • Operate launch day, updates, comments, stretch goals, and final 72 hours.
  • Track backers, pledge mix, ARPPU, comments, email, Discord, and social reach.
  • Avoid scope creep even if stretch goals perform well.
03delivery

Phase 3: Delivery & Polish

Months 2-5

  • Deliver lorebook, Founder Archive, character packs, and controlled physical upgrades.
  • Publish transparent production updates and keep backers inside the loop.
  • Build the teaser or pilot animatic only within funded scope.
04growth

Phase 4: Growth & Conversion

Months 6-9

  • Turn backers into newsletter readers, Discord members, shop customers, and lore contributors.
  • Prepare Shopify Founder merch boundary without mixing commerce and equity language.
  • Package traction into investor-readable evidence.
05proof

Phase 5: Next Proof

Months 10-12

  • Decide next proof: comic short, motion concept, game prototype, or public lore expansion.
  • Use the campaign result to sharpen the 3-year IP path.
  • Do not promise a full format before the proof justifies it.

3 YEAR VISION

Big picture without overpromising

Year 1: Founder Validation

Kickstarter, delivery, community, and proof-of-concept packaging.

Year 2: Public IP Expansion

Short-form comic, lore drops, shop products, and audience growth loops.

Year 3: Format Breakout

Choose animation, game, collectibles, or interactive format based on validated traction.